Diva revolutionizes laundry care with all-new Diva Power Pods- Delivering 3 jobs with 1 pod

Diva, one of Sri Lanka’s most trusted laundry care brands under Hemas Consumer Brands (HCB), has unveiled Diva Power Pods—a bold leap forward in modernizing laundry care in Sri Lanka. Introduced under Diva Power, the innovation-led sub-brand of Diva, these pods represent the next generation of convenience and performance in the laundry care category. To ensure island-wide availability, Diva has partnered exclusively with Keells Supermarkets, making Diva Power Pods the first and only officially endorsed laundry detergent pod available in the market.

At the core of the Diva Power Pod is the strong promise of delivering “3 Jobs with 1 Pod.” Each pod is designed with a unique triple-layer system that dissolves in three stages during the same wash cycle to clean, soften, and add long-lasting fragrance to your laundry. This breakthrough innovation removes the need for measuring, pouring, or buying multiple laundry products—making total laundry care as easy as a single toss and wash.

For over two decades, Diva has led the way in laundry innovation- from being the first to introduce detergent powder in Sri Lanka to now pioneering the laundry pod format. While laundry pods are widely used across global markets, the format remains relatively new to Sri Lankan consumers.

Shiyan Jayaweera, Director of Marketing at Hemas Consumer Brands, speaking at the launch event, stated, “Diva, as the innovator in the Sri Lankan laundry care category has always embraced the responsibility of evolving with the needs of Sri Lankan households. Diva Power Pods are more than just a product- it reflects our commitment to bringing globally relevant solutions that deliver both value and modern convenience to our consumers.”