Diva Dathata Diriyak Entrepreneurial Skills Development Programme, a pioneering collaboration between ‘Diva’, the flagship laundry care brand by Hemas Consumer Brands, and Women in Management (WIM), is dedicated to empowering women entrepreneurs across Sri Lanka. This initiative offers expertly designed training that addresses the unique challenges women face in the business world. By providing essential resources, practical skills, and unwavering support, Diva helps women entrepreneurs not only to start but also to excel in their entrepreneurial ventures. The program equips participants with the confidence, knowledge, and skills needed to overcome obstacles, grow their businesses, and make a meaningful impact in their communities. Diva Dathata Diriyak Entrepreneurial Skills Development Programme embodies a deep commitment to fostering sustainable progress and celebrating the success of women entrepreneurs.

The famous saying, ‘the hand that rocks the cradle, rules the world’, underscores the crucial role of women in nurturing future generations and in turn shaping the development of the nation. Understanding the importance of continuously acknowledging, safeguarding, and supporting these invaluable contributions by women, ‘DIVA Daathata Diriyak’ Entrepreneurial Skills Development Programme has successfully completed the program in 5 provinces in the island including Northwestern, Northern, Southern, Uva, and Central provinces, empowering over 275 women entrepreneurs island-wide. ‘DIVA Daathata Diriyak’ Entrepreneurial Skills Development Programme stands as a pillar of inspiration and empowerment, encouraging women to embrace the future with their natural strengths and talents, by providing them with the tools they need to navigate the realm of business prospects.